Orders for Ulysses began to arrive in Sylvia Beach’s shop soon after she circulated her prospectus in spring 1921. Many early sales were to bookshops, including several in Paris, and to firms that exported books to Europe and America. These customers received what was a modest trade discount in 1922, and they could—and often did—inflate the price thereafter. J. Pierpont Morgan’s nephew Junius Spencer Morgan (1867–1932) ordered his personal copy directly from Beach.